What is an identity standards manual?

An identity manual, or standards manual, governs the look, feel and voice of a logo, which represents a brand. Especially in the case of a large entity like a university or large museum, this manual can help keep the integrity of a brand in one piece. Most of these manuals are now online for a quick and easy reference, This online version may also include high resolution downloads of the logo for use and preferred Pantone colors.

Examples

Western Kentucky University’s standards manual

 

The Smithsonian

http://www.logo.si.edu/

 

An extensive one for University of California Riverside:

http://creativedesign.ucr.edu/standards.html

 

More:

http://www.identityworks.com/tools/guidelines_and_standards_manuals.htm

 

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